Saad Group Limited

About Us

Learn More About Us

Customer satisfaction remains a core priority for SAAD Group, driving the company to consistently deliver high-quality products and services. The company values constructive feedback from both customers and employees, recognizing it as essential for continuous improvement and striving for operational excellence. SAAD Group upholds a commitment to responsible growth, ensuring that its success is aligned with the well-being of its workforce and the broader community.
SAAD Group is dedicated to maintaining the highest standards in product quality and service delivery. By fostering strong, long-term partnerships with vendors and clients alike, the company navigates evolving market dynamics with a focus on cost-effective solutions. Through this approach, SAAD Group ensures that it consistently meets the demands of its customers while upholding its reputation for excellence in the industry.

OUR OBJECTIVES

Our objective is to become one of the leading market shareholders in one of the most competitive markets in the world.
To be the partner of choice for those who believe and trust us.
To be the safeties and the highest quality food supplier (Sugar, Flour and Rice etc.). in the whole country with competitive price.
We are looking to expend our foot print as the second biggest importer of rice and other commodities while we account for about 45%.
Since there is steady and growing demand for our products (Mainly rice) which is the country national staple food we will continue to meet the demand of our customers and prospective customers with more improved and quality products and at their various locations or places in the country.

SAAD Group Limited, founded in 1980 as a limited liability company, has established itself as a prominent trader of diverse commodities, including sugar, flour, construction materials, and rice. Under the ownership of Mr. SAAD N. SAAD, the company operates from its headquarters on Wilberforce Street in the heart of Freetown, Sierra Leone. SAAD Group is renowned for importing premium products tailored to meet the evolving needs of its customers while maintaining competitive pricing to cater to both existing SAAD Group Limited, founded in 1980 as a limited liability company, has established itself as a prominent trader of diverse commodities, including sugar, flour, construction materials, and rice. Under the ownership of Mr. SAAD N. SAAD, the company operates from its headquarters on Wilberforce Street in the heart of Freetown, Sierra Leone. SAAD Group is renowned for importing premium products tailored to meet the evolving needs of its customers while maintaining competitive pricing to cater to both existing and prospective clients. With an extensive and efficient distribution network across the country, SAAD Group has positioned itself as a key player in the industry.

Customer satisfaction remains a core priority for SAAD Group.
Highest standards in product quality and service delivery.
Extensive and efficient distribution network across the country.

SAAD Group holds a significant market share in the rice market of the country. The company is dedicated to expanding its operations by targeting strategic locations in both the capital and major provincial cities such as Bo, Kenema, Kono, Kailahun, and Makeni. With increasing demand for its products, particularly rice—the nation's staple food—the company is poised for continued growth, supported by favourable market conditions and backing from governmental and other entities.

News

Saad N Saad

Managing Director

Saad N. Saad is an energetic and accomplished Chief Executive Officer and co-founder of Saad Group (SL) Limited, a leading trading company in Sierra Leone established in 1980. With over four decades of experience in the industry, Mr. Saad has proven to be a visionary leader and a catalyst for change, consistently driving the company’s growth through strategic decision-making, client relationship management, and a results-focused approach. Known for his dedication to excellence and unwavering work ethic, he leads with a proactive mindset and inspires those around him to achieve ambitious goals. Mr. Saad excels in communication, negotiation, and leadership, fostering a collaborative environment that encourages high standards and motivates team members to meet deadlines and exceed performance targets. His keen analytical and conceptual skills enable him to address complex challenges effectively, making sound, timely decisions that propel the company forward. With a passion for organizational goals and a commitment to customer satisfaction, he continuously enhances client relationships and maintains a sharp focus on operational efficiency. Saad N. Saad’s dedication to excellence, resilience, and commitment to organizational growth make him an invaluable leader within Saad Group, where he continues to guide the company toward new opportunities and sustainable success.

Imad Ali Taleb

Deputy Managing Director

Imad Ali Taleb has been serving as the Deputy Managing Director of Saad Group since April 2020. With over 30 years of experience in diverse business operations, he brings a wealth of knowledge and strategic insight to the organization. Throughout his career, Imad has successfully managed various aspects of business management, including operations, logistics, and market expansion. His extensive expertise spans multiple industries, reflecting his adaptability and leadership skills. Well-educated and highly skilled, Imad plays a pivotal role in driving Saad Group’s growth, ensuring operational excellence, and strengthening its market position.

Why Choose SAAD

Expertise & Experience: With over a decade of experience in the import industry, we bring unmatched expertise and knowledge to every transaction. Our team of professionals ensures that your goods are sourced, shipped, and delivered with precision and care.
Reliable Network: We have established a reliable and expansive network of suppliers and partners across the globe. This means we can source high-quality products at competitive prices and ensure timely delivery, no matter where you are in Africa.
Customer-Centric Approach: Our customers are at the heart of everything we do. We tailor our services to meet your specific needs, providing personalized support and solutions that exceed your expectations.
Compliance & Standards: We adhere to the highest standards of compliance and regulatory requirements. Our meticulous attention to detail ensures that all imports meet the necessary legal and safety standards.
Innovation & Technology: Leveraging the latest technology, we streamline our processes to offer efficient and transparent services. Our innovative solutions make the importing process seamless and hassle-free.
Sustainability: We are committed to sustainable and ethical practices. From sourcing eco-friendly products to minimizing our carbon footprint, we strive to make a positive impact on the environment and communities we serve..
Market Knowledge: Wholesale distributors have a deep understanding of the rice market, including trends, pricing, and consumer preferences.
Consistent Availability: We do maintain sufficient stock levels to meet customer demand, reducing the risk of shortages.

Learn More

OUR GOAL

Customer satisfaction is the ultimate goal of our company and to become the leading provider of high-quality imported products and innovative marketing solutions in Africa. We aim to:
Expand Market Reach:
Continuously grow our presence and influence in new and existing markets by leveraging our extensive network and expertise.
Deliver Value:
Provide exceptional value to our customers through superior products, competitive pricing, and outstanding service.
Promote Sustainability:
Advocate for sustainable and ethical practices throughout our supply chain to positively impact the environment and communities.
Drive Innovation:
Foster a culture of creativity and innovation, ensuring that our marketing strategies remain at the forefront of industry trends.

Strong Relationships:
Develop and maintain strong, trust-based relationships with our partners, suppliers, and customers for long-term mutual success.

OUR MISSION

Our mission at SAAD GROUP LIMITED is to supply the world's finest products with affordable price to customers and to deliver exceptional value through innovative marketing strategies and superior service for all our products
We are committed to

Quality Assurance:
Providing high-quality imported products that meet the diverse needs and preferences of our customers.
Customer Satisfaction:
Placing our customers at the heart of our operations, ensuring their satisfaction through personalized service and continuous support.
Innovation:
Embracing cutting-edge marketing solutions to stay ahead of industry trends and drive business growth.
Sustainability:
Promoting sustainable practices and ethical sourcing to protect the environment and uplift the communities we serve.
Integrity:
Building and maintaining trust through transparency, reliability, and ethical business practices.

OUR VISION

Our vision is to be the premier conduit for global products, enriching the African market with unparalleled quality and innovative marketing solutions.
We aspire to:

Lead with Excellence:
Set the benchmark for quality and service in the importing and marketing industry.
Empower Communities:
Drive economic growth and empowerment by providing businesses with the products and support they need to flourish.
Sustainability:
Be a leader in sustainable practices, ensuring that our operations benefit the environment and future generations.
Innovate Continuously:
Foster a culture of innovation, staying ahead of industry trends and adapting to the evolving needs of our customers.
Inspire Trust:
Build a legacy of trust, reliability, and integrity with our partners, suppliers, and customers.